The Number 23

Title Design Research

I entered a research project to analyze and understand one of my favourite title designers and directors, Michelle Dougherty. I chose a lessor known but still equally inspiring opening title design sequence to study from the movie The Number 23.

The resulting research film created was broken into two parts: the first part was presented the original title design by Michelle Dougherty and her creative team, with a voice-over by me explaining my insights. The second part was my own abridged title design tribute to original.

Click play the research film.


Quick Facts

Target Audience
Film buffs who appreciate the artistry of title designs. All genders, and all ages

Software Used
Adobe Creative Suite CC (After Effects, Audition, and Photoshop)

Running Time
4 minutes, 28 seconds

H.264, 1080p


Footage for my analogue experiments for film effects in the making of my tribute open title sequence. Click to watch my highlight reel.

Moodboard for The Number 23 Research Project

My No. 3 Underwood Typewritter as an inspiration source for the project


Project Insights

I leveled up as a motion designer in this title design project. Some big lessons for me were how to mix analog and digital processes together. I also explored how watercolour washes and ‘bleed effects' could be used in the creation of motion graphics. Also, as the original was cut so quickly, I also had to learn how to cut quicker using fast splice and jump cuts.

Problem Solved:

The task this personal project provided was an opportunity to analyze a master title designer's work, then to distil major lessons by attempting to replicate them to the best of my ability. I solved this problem mainly through watching the title design over and over and trying a lot of different things analogue experiments to get the results I needed.