utopi + Linc
Branding + Research Project
utopi and LINC are two design system solutions developed out of an Interdisciplinary research project conducted at the KEA School of Design and Technology in Copenhagen Denmark.
In the span of a week, my team was asked to research the possibilities for a car-less Copenhagen by the year 2028. As a project facilitator, and lead identity designer on the project, I was tasked with both keeping the project on task with my co-facilitator, as well as and in creating a branding system for the project.
Copenhagen drivers, aged 17-40
AutoCAD, Adobe Creative Suite CC (Illustrator, InDesign, and Photoshop), and Sketch-up Pro
Identity designed at 1 inch in height
Click the image for more information.
By travelling to Copenhagen, Denmark and working with an multi-disciplinary design team I proved that I can lead international projects and that I can work internationally. As the project was a research project I also proved I could work with a lot of different dicisplines to solve pressing issues.
The issue that needed solving here was creating two related but seperate brand systems for a holistic transit system for Copenhagen. The identity needed to be appealing to a target audience who are shy to give up their cars in exchange for an automated system. The identity used pleasing geometry, minimalistic elements clean line to look fresh and sensible.